Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; educational services, namely, providing online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; providing an on-line computer database about education to collect and analyze data about student learning and assessment and tracking student progress; providing a website featuring non-downloadable publications in the nature of books, magazines, brochures, pamphlets, newspapers, articles, manuals, newsletters, journals, workbooks, and periodicals in the field of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts; online electronic curriculum materials for school administrators, teachers and adults, namely, providing online non-downloadable electronic publications in the nature of instructional, educational and teaching materials to conduct reading programs and to teach reading to students from pre-kindergarten, elementary, middle, high school and older students; providing online electronic non-downloadable educational materials, namely, pamphlets, notebooks, instructional guides, worksheets, lesson plans, skill cards, and instructional folders in the field of conducting reading programs for pre-kindergarten through secondary school and for assessing the level of difficulty of books as part of reading programs; providing online non-downloadable children's e-books and educational e-books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts

Printed curriculum materials for school administrators, teachers and adults, namely, printed instructional, educational and teaching materials to conduct reading programs and to teach reading to students from pre-kindergarten, elementary, middle, high school and older students; printed educational materials, namely, instructional guides, worksheets, lesson plans, skill cards, in the field of conducting reading programs for pre-kindergarten through secondary school and for assessing the level of difficulty of books as part of reading programs; printed children's books and educational books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts; children's books and educational books, all the foregoing being printed, arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; educational services, namely, providing online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; providing an on-line computer database about education to collect and analyze data about student learning and assessment and tracking student progress; providing a website featuring non-downloadable publications in the nature of books, magazines, brochures, pamphlets, newspapers, articles, manuals, newsletters, journals, workbooks, and periodicals in the field of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts; online electronic curriculum materials for school administrators, teachers and adults, namely, providing online non-downloadable electronic publications in the nature of instructional, educational and teaching materials to conduct reading programs and to teach reading to students from pre-kindergarten, elementary, middle, high school and older students; providing online electronic non-downloadable educational materials, namely, pamphlets, notebooks, instructional guides, worksheets, lesson plans, skill cards, and instructional folders in the field of conducting reading programs for pre-kindergarten through secondary school and for assessing the level of difficulty of books as part of reading programs; providing online non-downloadable children's e-books and educational e-books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts

Printed curriculum materials for school administrators, teachers and adults, namely, printed instructional, educational and teaching materials to conduct reading programs and to teach reading to students from pre-kindergarten, elementary, middle, high school and older students; printed educational materials, namely, instructional guides, worksheets, lesson plans, skill cards, in the field of conducting reading programs for pre-kindergarten through secondary school and for assessing the level of difficulty of books as part of reading programs; printed children's books and educational books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts; children's books and educational books, all the foregoing being printed, arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, sports, entertainment and language arts

Downloadable computer application software for mobile phones, portable media players, and handheld computers, namely, software for transmitting, sharing, receiving, downloading, displaying and transferring content, text, visual works, audio works, literary works, data, files, documents and electronic works; downloadable, interactive multimedia computer software for use in database management, for use in sharing web based videos and documents, and for use in electronic storage of data which provides audio, audiovisual and video training information on the subject of reading; downloadable audio works, visual works, audiovisual works and electronic publications featuring books, magazines, newspapers, periodicals, newsletters, journals and manuals on a variety of topics; downloadable computer software in the field of magazines, books, audiobooks, applications, games, cloud computing, and the Internet, namely, downloadable computer software for transmitting, sharing, receiving, downloading, displaying and transferring content, text, visual works, audio works, literary works, data, files, documents and electronic works; downloadable computer software for converting content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works into a format compatible with portable electronic devices and computers; downloadable computer software enabling content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works to be downloaded to and accessed on a computer or other portable consumer electronic device; downloadable electronic game software in the field of reading; downloadable electronic game software in the field of reading

Software applications, namely, providing temporary use of non-downloadable computer software for transmitting, sharing, receiving, downloading, displaying and transferring content, text, visual works, audio works, audiovisual works, literary works, data, files, documents and electronic works; provide temporary use of on-line non-downloadable software that enables the reader to read eBooks; provide temporary use of an on-line non-downloadable electronic game software in the field of reading

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary school, middle school, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; educational services, namely, informal online reading programs for pre-kindergarten, elementary school, middle school, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle school, high school and older students; providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment and tracking student progress towards college and career readiness

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary school, middle school, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; educational services, namely, informal online reading programs for pre-kindergarten, elementary school, middle school, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle school, high school and older students; providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment and tracking student progress towards college and career readiness

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, informal online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle, high school and older students; Providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment and tracking student progress towards college and career readiness

Printed curriculum materials for school administrators, teachers and adults, namely, printed instructional, educational and teaching materials to conduct reading programs and to teach reading to students from pre-kindergarten elementary, middle, high school and older students; printed educational materials, namely, pamphlets, notebooks, instructional guides, worksheets, lesson plans, skill cards, folders; children's books and educational books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, math, sports, entertainment and language arts

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, informal online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle, high school and older students; Providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment and tracking student progress towards college and career readiness

Printed curriculum materials for school administrators, teachers and adults, namely, printed instructional, educational and teaching materials to conduct reading programs and to teach reading to students from pre-kindergarten elementary, middle, high school and older students; printed educational materials, namely, notebooks, skill cards, folders; printed educational materials, namely, pamphlets, instructional guides, worksheets and lesson plans, all on the subject of reading; children's books and educational books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, math, sports, entertainment and language arts

Printed instructional, educational and teaching materials for school administrators, teachers and adults to conduct a reading program and to teach reading to students from pre-kindergarten through secondary school

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, informal online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle, high school and older students; Providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment; Educational services, namely, tracking student progress towards college and career readiness

The mark consists of a red box that includes the wording "AMERICAN READING AND WRITING COMPANY", with "AMERICAN READING COMPANY" in white lettering with a yellow carrot-like design in yellow between "READING" and "COMPANY" that includes "AND WRITING" in yellow lettering.

Educational services, namely, conducting reading programs in the form of classes for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, informal online reading programs for pre-kindergarten, elementary, middle, high school and older students and programs for assessing the level of difficulty of books as part of a reading program; Educational services, namely, workshops featuring instruction for teachers on teaching reading programs for middle, high school and older students; Providing an on-line computer database in the field of education to collect and analyze data about student learning and assessment; Educational services, namely, tracking student progress towards college and career readiness

Printed curriculum materials for school administrators, teachers and adults to conduct reading programs and to teach reading to students from pre-kindergarten elementary, middle, high school and older students; printed educational materials, namely, pamphlets, notebooks, instructional guides, worksheets, lesson plans, skill cards, folders; children's books and educational books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, math, sports, entertainment and language arts

Printed curriculum materials for school administrators, teachers and adults to conduct reading programs and to teach reading to students from pre-kindergarten elementary, middle, high school and older students; printed educational materials, namely, pamphlets, instructional guides, worksheets, lesson plans, skill cards, folders; children's books and educational books arranged in accordance with a particular theme in the fields of fiction, history, art, music, geography, math, government, politics, science, math, sports, entertainment and language arts